INSIGHTS + TESTIMONIALS

At its core, comfort-driven enrichment means designing pet spaces to reduce fear, anxiety, and stress. Think cozy beds, quiet zones, and safe spaces that feel like home. These small details aren’t just thoughtful—they’re strategic, and they’re delivering results for facilities that get it right.

More people than ever are traveling with their dogs, and hotels are scrambling to keep up. But too often, “pet-friendly” just means tacking on a cleaning fee and calling it a day. That’s not hospitality—that’s damage control. If your hotel is serious about welcoming pets (and the people who love them), it’s time to rethink the setup.

DVM360, a respected name in veterinary news, recently featured Pet Therapeutics and our latest innovation—the VetEdge Recovery Pet Bed. And they weren’t just talking about another dog bed. They highlighted how our design is actively reshaping the veterinary experience, helping veterinary clinics reduce stress surrounding the recovery process.

In the pet care industry, outdated, bare-bones boarding setups just don’t cut it anymore. Facilities that prioritize pet comfort—not just containment—are the ones earning client trust and repeat business. That’s where comfort-driven enrichment comes in: a smarter approach to pet lodging that reduces stress, promotes well-being, and keeps animals healthier during their stay.

Travelers who bring pets aren’t just looking for a room that allows dogs—they want accommodations that welcome them, not just tolerate them. That means thoughtful touches, designated pet areas, and most importantly, a space where both humans and pets can feel comfortable.

Customer retention is the lifeblood of any business—and the pet care industry is no exception. To strengthen customer loyalty, pet hotels and veterinary practices must invest in enrichment amenities that provide genuine value to both pets and their parents.