INSIGHTS + TESTIMONIALS

As the pet care industry starts to take a harder look at what “quality” really means, one truth is rising to the surface: comfort isn’t a luxury, it’s essential. It’s not just about eliminating stressors. It’s about creating environments with purpose, where comfort is designed, not assumed.

The final appointment is one that stays with people for the rest of their lives. It’s not just another visit, it’s a deeply human moment that calls for compassion, presence, and quiet dignity. And for veterinary teams, the environment matters just as much as the medicine.

The rise in pet ownership has redefined what “boarding” should look like. Today’s pet parents aren’t just looking for a clean kennel and a water bowl, they want their dogs cared for the way they would do it. That means comfort, safety, and a space that feels familiar. The facilities catching on to this are the ones getting ahead.

At its core, comfort-driven enrichment means designing pet spaces to reduce fear, anxiety, and stress. Think cozy beds, quiet zones, and safe spaces that feel like home. These small details aren’t just thoughtful—they’re strategic, and they’re delivering results for facilities that get it right.

More people than ever are traveling with their dogs, and hotels are scrambling to keep up. But too often, “pet-friendly” just means tacking on a cleaning fee and calling it a day. That’s not hospitality—that’s damage control. If your hotel is serious about welcoming pets (and the people who love them), it’s time to rethink the setup.

DVM360, a respected name in veterinary news, recently featured Pet Therapeutics and our latest innovation—the VetEdge Recovery Pet Bed. And they weren’t just talking about another dog bed. They highlighted how our design is actively reshaping the veterinary experience, helping veterinary clinics reduce stress surrounding the recovery process.